Privacy Policy – StyleGaze AI

1. Who We Are

StyleGaze AI ("StyleGaze", "we", "us", or "our") provides AI-powered tools and services to help users explore fashion trends, products, and related insights. This Privacy Policy explains how we collect, use, and protect information when you:

• Visit our websites (including stylegaze.ai and related domains), and
• Use our applications, tools, or services (collectively, the "Service").

By using the Service, you agree to the collection and use of information in accordance with this Privacy Policy.

2. Information We Collect

We collect information in three main ways: information you provide, information collected automatically, and information from third parties.

2.1 Information You Provide Directly

This may include:

• Account details: name, email address, password or authentication information (may be handled by a third-party auth provider), profile photo (if you choose to add one).
• Profile information: professional role, industry, preferences, or any other profile details you choose to share.
• Content and interactions:

• Prompts, questions, and messages you send to StyleGaze AI
• Files or other content you upload (if supported)
• Feedback you provide (e.g. thumbs up/down, ratings, comments)

• Communication data: information you include when you contact us (support requests, feedback emails, survey responses).

2.2 Information Collected Automatically

When you use the Service, we may automatically collect:

• Usage data: pages visited, features used, time spent, links clicked, approximate timestamps.
• Device and log data: IP address, browser type and version, operating system, device identifiers, error logs, and diagnostic data.
• Cookies and similar technologies: identifiers stored on your device to recognise your browser, maintain sessions, and understand usage patterns.

You can usually control cookies through your browser settings, but some cookies are necessary for the Service to function.

2.3 Information From Third Parties

We may receive information about you from:

• Authentication providers (e.g. sign-in information, basic profile data)
• Analytics or marketing tools (aggregated or pseudonymous usage statistics)
• Partners who help us operate, improve, or promote the Service

We will only use this information in accordance with this Privacy Policy.

3. How We Use Your Information

We use your information for the following purposes:

To provide and operate the Service

• Creating and managing your account
• Authenticating you and keeping you logged in
• Delivering AI-generated responses and features you request

To improve and develop the Service

• Understanding how users interact with features
• Debugging issues, monitoring performance, and enhancing reliability
• Analysing prompts, responses, and feedback to:

• Improve model behaviour, prompt design, search, and UX
• Detect patterns and gaps in our data or features

To communicate with you

• Responding to your questions or support requests
• Sending updates about the Service, such as feature announcements, changes to this Policy or our Terms, or other relevant information
• Where permitted, sending optional surveys or invitations to experiments or early access features

To maintain security and prevent abuse

• Detecting and preventing spam, fraud, or abuse
• Protecting the integrity and availability of our systems

To comply with legal obligations and enforce our rights

• Complying with applicable laws, regulations, or legal processes
• Enforcing our Terms of Use and protecting our rights, property, and users

We may aggregate and/or anonymise information so that it can no longer reasonably be used to identify you. We may use such aggregated or anonymised data for research, analytics, and product development.

4. Legal Bases

In some jurisdictions, we must identify the legal bases on which we process personal information. Depending on your location and the specific context, we may rely on one or more of the following:

• Your consent (e.g. for certain analytics, communications, or optional features)
• The need to perform a contract with you (e.g. providing the Service you sign up for)
• Our legitimate interests (e.g. improving the Service, preventing abuse, ensuring security), provided these interests are not overridden by your rights and interests
• Compliance with legal obligations

Where we rely on consent, you can withdraw it at any time using the tools provided or by contacting us, though this may affect your ability to use certain features.

5. How We Share Your Information

We do not sell your personal information.

We may share information in the following situations:

Service Providers

With third-party vendors who help us operate and improve the Service (e.g., cloud hosting providers, authentication providers, analytics tools, monitoring and logging services, email providers). These providers are authorised to use your information only as necessary to perform services for us.

Business and Product Operations

With group companies or affiliates that support product development, research, and operations, in line with this Policy.

Legal and Compliance

When we believe in good faith that sharing is necessary to:

• Comply with applicable law or legal process
• Respond to valid requests by public authorities
• Protect the rights, property, or safety of StyleGaze AI, our users, or others

Business Transfers

In connection with a corporate transaction (e.g. merger, acquisition, financing, or sale of assets), your information may be transferred as part of that transaction, subject to continued protection consistent with this Policy.

6. International Transfers

The Service may be operated from, and your information may be processed in, countries other than the one where you live. These countries may have different data protection laws than your own.

We take reasonable measures to ensure that any cross-border transfers are carried out in compliance with applicable data protection laws and that your information remains protected.

7. Data Retention

We retain personal information only for as long as necessary to:

• Provide and maintain the Service
• Fulfil the purposes described in this Policy
• Comply with legal and accounting obligations
• Resolve disputes and enforce agreements

Retention periods may vary depending on the type of information and how we use it. We may retain aggregated or anonymised data for longer periods.

8. Your Rights and Choices

Depending on your location and applicable law, you may have the right to:

• Access the personal information we hold about you
• Correct inaccurate or incomplete information
• Delete certain information
• Object to or restrict certain types of processing
• Withdraw consent where processing is based on your consent
• Receive a copy of your data in a portable format, where applicable

We provide tools in the Service (where available) and/or contact options to exercise these rights.

To make a request, please contact us using the details provided below. We may take steps to verify your identity before fulfilling your request and may retain certain information as required or permitted by law.

You can also control:

• Emails and notifications: by using the unsubscribe link in emails or adjusting your notification settings (where available).
• Cookies: via browser or device settings, noting that disabling some cookies may affect Service functionality.

9. Security

We use reasonable technical and organisational measures to protect your information against unauthorised access, loss, misuse, or alteration. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

10. Children's Privacy

The Service is not directed to children, and we do not knowingly collect personal information from individuals under the age required by applicable law in their jurisdiction to provide valid consent.

If you believe we may have collected information from a child, please contact us so we can investigate and take appropriate steps, such as deletion.

11. Changes To This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will:

• Update the "Last updated" date at the top, and
• Provide additional notice where appropriate (e.g. in-app notice or email).

Your continued use of the Service after the updated Policy becomes effective indicates that you have read and understood the changes.

12. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, you can contact us at: